This was a nice and simple project to design a small poster for a new Red Bull cocktail that was being distributed in bars around Dublin.

The Red Bull Ireland team wanted a cool, eye-catching A5 sized poster to go on bars and tables.

The Bianco name brought connotations of vintage Martini posters and that got me researching different classic-looking cocktail posters from the 20s and 50s.

I started taking a very graphic approach where the images were based on interpretive shapes and clean colours.

After discussing with the client. We decided that a more literal approach with an illustration of the drink itself would be better. That is when I started to visualise the Bianco-bull character and tried to maintain a vintage look, with the cheeky looking Bull character holding up the cocktail.